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The client needed a fresh website that would not only reflect their services but also perform well in search engine rankings. Skip hire is a highly competitive industry, with both local businesses and national contractors competing for visibility on Page 1. The client’s previous website wasn’t optimised for SEO, limiting their organic growth potential. Additionally, they struggled to rank for key local search terms, particularly in Dublin, where they were focusing their efforts.
We designed and built a new website with SEO at its core. From selecting high-quality images to ensuring fast load times and mobile responsiveness, every aspect was optimised to improve search visibility. Alongside the website redesign, we implemented an intensive SEO strategy that targeted locally-based search terms and focused on improving site authority. Our approach was designed to ensure that the client could compete effectively against local and national competitors.
Within months of launching the new site and implementing our SEO strategy, the client saw significant improvements. Their rankings increased by 2,932 positions, and they went from ranking for just 4 search terms on Page 1 to 19 terms. Traffic to the site increased steadily, leading to a surge in leads and business growth. After five years of continuous investment in SEO, their rankings continue to improve, driving more local traffic and contributing to the ongoing success of their business.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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