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The client’s website lacked visibility in organic search results and was generating only a small number of monthly leads. They were competing in a highly competitive sector dominated by established national firms, which made ranking for their target keywords even more difficult. Without consistent online traffic or conversion-focused landing pages, they were missing out on potential customers searching for their services.
We created a long-term SEO strategy that focused on improving keyword targeting, content relevance, and on-site technical performance. Our team conducted a detailed audit of their existing site structure and content, identifying high-value keywords and opportunities to improve ranking potential. To generate immediate results, we launched a Google Ads campaign targeting key service areas where they had little organic presence. This helped build momentum and data insights to feed back into their organic optimisation efforts.
Between 2018 and 2022, the client saw a 5,179% increase in organic rankings on Google and a 3,747% increase on Bing. Their keyword visibility on Google grew from 94 to 281 active search terms, generating consistent leads and enquiries every month. Following strong performance from the paid campaigns, the client doubled their Google Ads budget, achieving a sustainable ROI and maintaining growth in competitive service areas.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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