Is SEO dead? Google Gemini just changed the rules of the SEO game. Again.
If you thought you had finally worked out search engine optimisation, it’s time to think again.
With the rise of Google Gemini, the rules have changed – Google Gemini is Google’s most powerful AI model yet.
The search landscape has shifted again and probably forever.
Forget what you knew about search engine optimisation as Google Gemini is rewriting the rules and those websites that adapt will survive and those who don’t will more than likely suffer!
Gemini is not just another Google algorithm update; it’s Google‘s AI system that powers the AI overview and Google’s new AI mode and conversational search.
Quite simply, instead of serving up 10 websites for you to click on in what we all knew and recognised as the search results page, Google is now answering users’ queries directly with AI-generated summaries, and it’s Google Gemini doing the heavy work in the background.
This means your content isn’t just competing for position one on Google anymore; it’s competing to be chosen by the source of material on Google’s Gemini.
Users can now, in many cases, get answers without ever needing to visit your website, and some businesses are already reporting significant organic traffic drops as a result of Gemini.
However, keywords alone don’t win the day anymore.
Search engine optimisation is no longer about stuffing the right phrases into the back of your website and hoping for the best. Gemini is looking for context, intent, and complete answers to conversational queries. It’s rewarding those websites that provide this information with high quality content.
Those websites that use clear frequently asked questions, tables, schema markup, and bullet points are much more likely to be pulled into the summaries of Google’s AI.
Authority is everything now, and Gemini is expanding the previous use of EEAT (known as experience, expertise, authoritativeness, and trustworthiness), and if your site lacks credibility, then don’t expect to be featured by Google Gemini. Or any of the new AI platforms for that matter, think Chat GPT, Perplexity, and Grok.
Search engine optimisation (often just called SEO) isn’t dead; it’s mutating and continuing to evolve, but at a more rapid rate than we have ever seen in the past.
Here at Altitude Internet, we have been working with businesses for over a decade, helping them to get greater visibility in search engines results pages, and we have had to adapt the process and plan of attack many times over the last decade.
Frequent Google algorithm changes,Google penalties, and other search engines coming and going over the decade, nothing ever stands still.
With Google Gemini, the winners will be those websites that continue to create high-quality content and start optimising for AI visibility.
No one right now knows exactly how AI overviews will evolve over the next year or so, but one thing is for sure: you need to have a good digital marketing strategy in place that’s ready to adapt and evolve as Google and the other platforms adapt and change.
How healthy is your website?
The start of any digital marketing strategy is to assess the current state of your website, from a technical perspective, looking at the major drivers of Google‘s ranking signals all the way through to user experience, the user journey, and how well it is set up to convert.
Generating traffic is one thing, but if the user experience or the entire conversion journey is not optimised, you are definitely leaving money on the table and wasting traffic.
Here at Altitude Internet, we work with businesses, large and small, to develop and perfect a digital marketing strategy that helps to generate them more traffic, leads, and enquiries.
In one recent case study, we have been working with a website that represents farmers and dairy companies.
In recent years, there has been a spread of misinformation about milk and dairy products online, and providing trustworthy information and bringing awareness of the benefits of drinking milk to a larger audience was essential for this particular website.
Through increasing organic traffic as a channel and tackling the misinformation about milk and dairy products with high-quality content, we helped them to achieve a 397% organic traffic increase and to get over 500 keywords on page one of the search engines results page.
In some cases, this website is now featured in the AI overviews too, demonstrating high quality content and FAQ pages can really make a difference to your visibility.
You can see more stats about this case study here on our case study page.
Here at Altitude Internet, we can design, build, and optimise a well thought out digital marketing strategy to help your website generate more traffic, leads, and enquiries.
We help businesses of all sizes globally, from Builders, Plumbers, Electricians, and trades-related websites to professional services companies, like Accountants, Solicitors, and Book-keepers, all the way through to national e-commerce brands.
Fancy a chat about improving your SEO or digital marketing, ready for the AI age? Click here to arrange a call with one of the team
Questions about SEO? Click here to find out more about SEO from Altitude Internet and how we can help your business succeed online.
You can also download our free SEO ebook, packed with hints and tips on increasing your organic visibility.
Frequently Asked Questions FAQs:
Does SEO really work?
Yes, SEO works if done correctly. SEO is all about addressing the overall quality of your website, including on-site optimisations, link building, and then undertaking a content strategy.
Does AI work with Ads?
Google P Max and AI Max Ads are a great way to generate exposure using the latest Google AI in the search results. Ads, in conjunction with SEO, can be a great way to generate instant traffic whilst the SEO works in the background.
What about Social Media?
So social media is a great way to generate brand awareness, too. You can post organically to help increase your ‘social proof,’ or you can target specific types of users with Ads.
We can run ads on Meta, Instagram, and LinkedIn as well as Google Ads.
Read some of our recent customer reviews just here and see what some of our lovely customers have to say about working with us. We have over 1,000 reviews online stretching back over a decade.
