Everyone Said Blogging Was Dead. And Here is Why They Were Totally Wrong.
Blogging in 2025 isn’t just alive and well; it is one of the most powerful things you can do to help your Website improve its rankings and performance.
Google has continued to update its algorithms, and a new core update rolled out in late June this year.
Recent Google algorithm updates are focused on those websites that provide rich rewarding high-quality content: and here’s why blogging matters now more than ever before and why it could work for your business.
The first thing is Google still loves fresh, relevant and high-quality content.
Google is obsessed with Content and whilst AI overviews have shifted how people potentially use search engines for certain types of information or research, well-structured blogs can still be the foundation of your website.
And if you are not regularly publishing Content you are signalling to Google that your site may be out of date or low value, a high-quality blog published on a weekly or monthly basis that answers real questions can help you to rank in both traditional organic listings and in some cases the new format AI-powered summaries.
Content has to work harder as a result of AI overviews, but structured, factual and easy-to-digest blog content that offers real value to your website visitors helps.
Consider a blog post with frequently asked questions, short paragraphs and rich information that helps to answer questions and show you as a thought leader in your business sector.
More than ever before people want helpful human content, and there is a growing trust gap when it comes to AI-written content. People are starting to crave authentic experience-based insights that have been written by real humans who know what they are talking about. Try to include behind-the-scenes pictures of your team or projects, share case studies and show how you have helped customers with their problems, help tell your brand story and explain complex services in simple easy to understand terms.
Not everyone searches in the same way and whilst each industry is different, here at Altitude Internet we firmly believe that you should put together a six-month content calendar to keep you focused on the type and quantity of content that you should be producing for your website moving forward. Blogging is the only way to rank for certain kinds of ultra-specific high-intent searches, and whilst there may be fewer people searching for these particular keywords, you have a higher chance of ranking for them and when the traffic does come, typically it has a higher conversion rate. High intent traffic, converts at a far higher rate than ‘scattergun’ short tail keywords.
When you blog regularly and create high-quality content, this can of course be repurposed for social media, turned into newsletters and also help your sales team with sales proposals. Therefore a single strong blog post could in theory help to fuel multiple marketing channels saving you time boosting consistency and building credibility for your business.
High-quality blogs work for you 24/7 so blogging definitely isn’t dead, it’s just evolved. And more than likely will continue to evolve as AI continues to change the way we search online.
We help businesses with a 360° done for you search engine optimisation process which takes care of on-site optimisation, content writing, and link building, which are three of the most critical ranking signals used by Google in 2025.
In one particular case study, a client in the utility services space contacted us back in 2018.
They had a website but were struggling to rank well organically and they were not generating a sufficient level of leads to help their business grow.
We put together an intensive SEO strategy and between 2018 and 2022 we increased their organic rankings by over 5000%. We have increased their visibility on Google significantly generating a consistent level of organic leads, and this coupled with a Google Ads campaign has allowed them to dominate page one of the search engine results pages for the critical keywords that matter for their business.
We demonstrated a strong return on their ad spend and they have consistently increased their budget as a result of this performance.
In another case study, a client in a mystery shopping space contacted us in 2016.
They had previously tried running search engine optimisation themselves but likely lacked the skill and time to do it properly in-house. They felt they were wasting precious resources and were losing faith in digital marketing. And this is where a professional digital marketing agency like Altitude Internet can help you. Together we put together an intensive digital strategy for both Google Ads and SEO and we continue to work with this client to this day.
Generating a significant number of conversions for them from both Google Ads and organic traffic it’s been great to forge a long-term working relationship with this client in a higher growth sector and watch them grow their business significantly with our help.
You can read some more of our case studies just here.
We’ve put together a mixture of case studies, with facts and stats from a wide variety of industries. We help all types of businesses from trades-related services type business (Builders, Plumbers, Electricians etc) to e-commerce retailers and professional services businesses including Accountants, bookkeepers and Solicitors. We pride ourselves on delivering great service, value and results.
Contact us today just here to find out more about how we could help your business with a professional digital marketing strategy.
In the meantime here are some of the most frequently asked questions that our team receives about the benefits and the purpose of blogging.
📚 Frequently Asked Questions About the Benefits of Blogging
- What is blogging and why does it matter for my business?
Blogging is the practice of regularly publishing content on your website—typically articles or posts—that addresses your audience’s questions, interests, or needs. It matters because it helps build trust with potential customers, improves your site’s SEO, and positions you as an expert in your field. - How does blogging improve SEO (Search Engine Optimisation)?
Each blog post is an opportunity to rank for a specific keyword or search term. Consistent blogging increases the number of indexed pages on your website, which improves your visibility in search engines like Google. Plus, quality content earns backlinks, keeps users on your site longer, and signals to search engines that your site is active and valuable. - Can blogging help me generate leads or sales?
Yes, absolutely. Blogging can be a key part of your lead-generation strategy. By providing valuable content, you attract the right audience to your website. When paired with strong calls-to-action (CTAs), blogs can encourage visitors to download guides, sign up for newsletters, book consultations, or make a purchase. - How often should I publish blog content?
There’s no one-size-fits-all answer, but consistency is key. Publishing once a week or a few times a month is a good starting point. The more quality content you publish, the more opportunities you have to attract and engage visitors. There’s nothing worse than visiting a website that hasn’t updated its blog page for months or even years, so keeping blogging and content writing as a regular feature helps your SEO and user experience too. - What should I write about in my blog?
Focus on your audience’s problems, questions, and interests. Blog topics might include how-to guides, industry trends, FAQs, case studies, product tips, or behind-the-scenes content. Use keyword research and customer feedback to guide your topics. - Isn’t blogging outdated in the age of social media and AI?
Not at all. While platforms like TikTok and Instagram are great for quick engagement, blogging is still one of the most powerful tools for long-term digital visibility. Blog content is evergreen, searchable, and contributes to your website’s authority—unlike social posts that disappear from feeds in hours or days. - How long should a blog post be?
It depends on the topic and your audience, but generally, our blog posts between 800 and 2,000 words perform well for SEO. In-depth content often ranks higher, but shorter, well-written posts can still be effective when they’re targeted and valuable. We write blogs in an engaging way, keyword-rich, search engine optimised and designed to be useful to your readers. - How long does it take to see results from blogging?
Blogging is a long-term strategy. It typically takes 3 to 6 months to see noticeable improvements in traffic and rankings, depending on your competition, publishing frequency, and content quality. However, well-written blog posts can generate traffic for years helping you to generate ongoing value from your work. - Can I repurpose blog content for other platforms?
Definitely! One blog post can be turned into multiple social media posts, an email newsletter, a YouTube script, or even a downloadable guide. Repurposing maximises the return on your content investment. - Do I need to hire a professional to write blogs?
Not necessarily, but working with a skilled content writer or SEO agency can improve quality, consistency, and performance. A good writer knows how to engage readers, structure content for SEO, and write in a tone that aligns with your brand. We include content and blog writing as part of our SEO plans which includes on-site optimisations and link building. Content is a major ranking signal used by search engines and well-written blog content can help you generate more traffic, leads and enquiries.
