We Audited 30 Websites. 80% of Them Had Made The Same Mistakes. Is yours one of them?
One of the things we offer here at Altitude Internet is a free SEO review and website audit, which looks at the current health score of websites and then compares it to others in the same industry sector and looks at any critical issues holding them back.
In the month of June, we completed over 30 Website audits and 80% of them have made very similar mistakes.
Here’s what we looked at.
We looked at Keyword targeting, on-page optimisation, site speed, mobile responsiveness, internal linking, meta tags, local SEO, Content quality and backlink profiles.
The number one mistake that was evident in over 80% of the websites that we audited, was that there was no clearly defined keyword strategy.
Most of the websites that we audited were trying to rank for everything but ranking for very little.
In many cases they were using the wrong keywords (often using industry terminology instead of what genuine customers search for on Google), Many didn’t target location keywords at all, and many of these websites had forgotten to optimise service pages for the primary keywords.
A lack of keyword focus can confuse search engines; it splits link equity and can result in poor rankings across the entire website.
In some real-world examples, a plumber in Essex was trying to rank for the keyword ‘plumbing’ but had not used ‘plumber Essex’ anywhere on their website.
An estate agent’s website that we audited had 15 pages with nearly identical content with no clear keyword focus which meant Google couldn’t work out which one to rank and as a result, none of them were ranking.
Over 60% of the websites that we audited and reviewed were slow and loaded in over three seconds which is a big no, as far as search engines are concerned, and many of them hadn’t updated their blog content in over six months.
It could be that your website is currently suffering from the same or very similar mistakes, which is more than likely contributing to a lack of traffic, leads and enquiries, and holding you back in the search engine results pages.
We can review your website for free and give you a clear plan on how we can fix it.
Once we have looked at some of your competitors and have completed a technical audit of your website, if we can identify opportunities and feel that we are a good fit for each other, we will recommend a sensible plan for us both to move forward.
If we ultimately end up working together, we will then create more in-depth competitor analysis/reviews, complete a thorough keyword research strategy, agree with you on the most critical keywords to rank for and put together a detailed content strategy to help improve your rankability.
Here at Altitude Internet we offer a whole range of digital marketing services including pay-per-click, (primarily known as Google Ads ), but most platforms offer a similar pay-per-click model now.
You can find out more about PPC marketing just here
We can also help with designing a stunning new website built from the ground up, you can find out more about websites and landing pages just here
5 Great Reasons to Work with Altitude Internet
Choosing the right digital marketing partner can be the difference between simply showing up online and actually dominating your market. At Altitude Internet, we don’t just talk the talk — we deliver results that matter. Here are five great reasons to work with us:
- 🚀 Proven Track Record of Results
From SMEs to national brands, we’ve helped businesses across the UK and Ireland boost their online visibility, increase conversions, and grow revenue through targeted PPC, SEO, and digital strategies. Our success stories speak for themselves — and so do our long-term client relationships. - 📈 Specialists in SEO & PPC That Actually Perform
Unlike agencies that dabble in everything, we’re true specialists. Our teams are Google Ads certified, SEO-obsessed, and driven by data. Whether you’re trying to rank higher on Google or cut your ad spend while increasing leads, we’ve got the tools and know-how to make it happen. - 🧠 Transparent, Straight-Talking Advice
No jargon. No waffle. Just honest, practical advice that works. We keep our clients in the loop with regular reports, meaningful insights, and a proactive approach to digital marketing that ensures you’re always ahead of the curve. - 🌍 Locally Based Team, Global Reach
With offices across the UK, Ireland, and Asia, we offer local service with global capability. That means quick response times, dedicated account managers, and a team that’s genuinely invested in your business success — wherever you’re based.
Established in 2014 Altitude Internet has worked with hundreds of clients in many different business sectors. We’re one of the highest-rated SEO and Digital Marketing Agencies around with over 1,000 reviews stretching back a decade and over.
