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SERVICES /
Generate More Leads, Sales & Repeat Business with Email Marketing from Altitude Internet
Most businesses sit on an email list they rarely use. If you have an email list for your business this could be a great way to boost your sales.
At Altitude Internet, we help turn email into something that actually contributes to the bottom line, not just something that ticks a box. And because our team handles it, we save you time and hassle.
So what does that actually mean?
In simple terms, email marketing is just sending messages to people who’ve already shown an interest in your business.
But the difference is in how it’s done.
There’s a big gap between:
• sending a generic newsletter once a month
• and running a structured set of emails that guide someone from interest to enquiry or purchase
Where email usually goes wrong
Emails get sent too randomly, or only when there’s something to sell. Everyone on the list gets the same message. There’s no follow-up, no sequencing, and no real thought behind timing.
And because of that, the results are… average.
What we actually do
Everything starts with understanding how your business generates revenue, then building email activity around that.
We’ll usually look at factors like how often you email existing clients, your data quality, when people last purchased from you and then create a series of emails to existing or previous customers to encourage repeat purchases.
Campaign Management
Campaigns—promotions, updates, announcements and seasonal offers—can all be used to maximise the value of your email list.
What sort of results should you expect?
It depends on your data and how active your list is, but there are some general benchmarks.
Open rates tend to sit somewhere around 30% or so. Click-through rates are lower, usually a couple of percent on campaigns, higher on automated emails.
When used properly, email consistently outperforms most other channels. Therefore, in terms of ROI, pound for pound, it should yield better results than Google Ads, Meta Ads, LinkedIn Ads and SEO.
This is because you’re not paying to reach new people each time. You’re not relying on algorithms. You’re speaking to people who already know you and trust you.
That’s why it often ends up being one of the most cost-effective parts of a marketing strategy.
Why clients tend to come to us for this
Usually one of four reasons:
• They’ve got a list but aren’t doing much with it.
• They’re sending emails but not seeing much return.
• They lack the time or knowledge to manage it.
• Or they’ve grown to a point where they need something more structured.
We step in, and our team manages the whole project for you.
Email Marketing
When it’s done properly, it’s one of the strongest performing channels. You’re dealing with an audience that already knows your business, this is why conversion rates are typically higher than those from your other traffic sources.
There isn’t a fixed rule. For most businesses, somewhere between once a week and once a month works well. The key is consistency and not only showing up when you want something.
Roughly 30% is a decent benchmark, but it varies. More targeted lists and better subject lines tend to push that higher.
Campaigns usually sit around a couple of percent. Compiling offers to a targeted email list can work much better than this, but each client is unique.
If you’ve already got a list, you can see results fairly quickly. The longer-term gains come from building out automation and improving things over time.
CONTACT ALTITUDE
Thremhall Park, Bishop’s Stortford, Hertfordshire, CM22 7WE
One George’s Quay Plaza, George’s Quay, Dublin, D02 E440
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